The focus of the second assignment was to prototype a potential commercial Microadventure. This web site 5to9 London is the retail face of Alistair Humphrey’s operation.
Good advert for electric bikes based upon the concept of a family micro adventure.
Great initiative from National Parks – making Australian convict history of the old North Road an interactive experience.
Here is a good example of a commercial Microadventure
A useful guide to knowing if yours was a good adventure 😉
Find out about Icelandair’s buddy service Here
Good example of creating a valuable experience that helps differentiates the airline and provides that extra reason to visit Iceland.
Create your own themed experience using the concept of Alistar Humpries Microadventure as a base has been the focus of the second assignment. Take something simple and prototype an experience that can be commercialised.
Here is an interesting example of a company that has done just that created a range of themed experiences out of walking. The Museum of Walking below is their description of what they do
We are a family run business that develops and delivers walking events. Our walks are mainly artist led, depending on the event you choose there will be a mix of drawing, bricolage and learning. Our focus is to be creative using walking as the art form. Participants come and explore an area, learn something new and develop skills. Group participation is fun and stimulating and you will be part of a walking performance. ‘The art is in taking part’ which we call ‘walking creatively‘.
We have been walking alongside artists, museums and landscape professionals and delivering walking experiences for over ten years. Let us guide you on a creative, reflective journey to explore art, look at artists work whilst walking. Guaranteed to stimulate the mind, the Museum of Walking shows many new directions to old ideas
Just what should your accommodation experience be like? Should the room have a view?
Please post any questions about assignment 2 in the comments to this post.
remember to have a look at past posts for this assignment – there are ideas, student questions, parts of past assignments and feedback on a couple of versions of this task.
Have look at this short video that describes the concept of service design thinking. This and some of the tools will be used to help design your experiences for the second assignment.