Article on how Nike are tapping into transformational experiences.
Just how many ways are there to create a differentiated coffee experience.
Here is the latest concept from the team that is Monocle a European styled magazine kiosk combined with cafe set off by the backdrop that is London.
Introducing kioskafe Worth checking out the webpage just to download the amazing lists of available material from around the world – must say a bit impressed.
Here is how they describe the concept
A new project from the founders of Monocle: the perfect newsstand and coffee bar. Just launched in London’s Paddington, Kioskafé is not only a new addition to the neighbourhood surrounding one of Europe’s busiest transport hubs but a new retail model for busy travellers, magazine fans and lovers of coffee roasted by talented Kiwis.
Developed as a response to the shrinking news trade, the handsomely designed space is a celebration of print, putting the written word, fine images and crisp paper centre stage. In addition to delivering the best periodicals, Kioskafé also serves the best Allpress coffee and stocks essentials for those out on the road: toothpaste, Swiss undies, a spritz of cologne and good hair wax, among other things.
While many place in the world are active in trying to build their tourism numbers some cities have begun to question the experience they now offer. Are large tourists numbers spoiling the city for the residents? Is the so many tourists in the city that tourists are destroying the very experience they came for?
read about Amsterdam and these issue Here
Is this the future of shopping? I am not sure. It seems clumsy and ignores the notion that driving may change. What is important is that there is a constant drive to improve the retail experience. The future looks exciting.
Good little article on how brands are using the concept of immersive customer experiences to engage with their customers particularly ‘generation download’.
Read the article Here
What an amazing experience based promotion from Icelandair. They are offering a chance to Spend time with their staff and experience ‘authentic’ Iceland.
Article Read Here
Fascinating article on using gamification to help design tourism experiences.
Worth reading Read article here
For some this is the future of retail- part shop, part experience.
Wonder what the predictions for the critical advances in the delivery of experiences will be in 2016? Read Here an interesting article that examines three areas of progress in managing experiences.