As part of the second assignment you are asked to make an iMovie trailer. The idea behind this was to provide an opportunity to play with the iPads and help develop some new media skills.
But do businesses actual use this sort of technology in the market place. One company Arctic Adventure Tours does actual use these tools. Have a look at their website and find out about the different types of arctic experiences they offer. They are a great example of a company who are commercialising microadventure style experiences. Here is a taste with a sailing adventure.
Here is also the longer movie length version.
A central pillar of the experience economy is the ability to construct and tell an engaging story. Here the futurist Chris Riddell tells his story about the art of storytelling in a digital age. The accompanying story provides some useful guidance that is readily transferable into assignment presentation and a insight into a critical skill for working in the digital age. https://www.linkedin.com/pulse/six-steps-creating-immersive-visual-presentation-chris-riddell
this topic area seems popular today – the following video appeared in an email just received. Even SnapChat recognise the power and appeal of storytelling. Here is their instructional video.
Finally it is time – the hard work done – the late nights over.
Time to sit back and bask in the glory. What will the jury make of your trailer? Will it it be a box office success? Which film maker will triumph? Who will take home that cherished prize? Who will be our next Speilberg?
So put on your frock, glam up and head down the read carpet for the World Premiere of the 2015 Microadventure Trailers.
Check out the trailers – they are posted as comments to this post.
One of the important skills and areas of understanding that the second assessment seeks to help develop is a basic skill in movie making. This link gives some valuable advice on movie making using a smartphone for business.
The video link below will take you to Alistar Humphries’ library of Microadventures videos.
One of the questions I have been asked a few time with regard to tha assignments is “why do we need to include photos and make a movie?”
My answer “because developing visual literacy is important, we live in a world where visual literacy is increasingly important.”
To give you some sense of just how focused on the visual we are becoming have a look (do more than look – spend some time exploring) at this company’s, Obscura ,web site. There work is truely amazing.
Here is just one local example of their work.
When UWS began the roll out of iPads we changed a number of things in the unit and its delivery to incorporate and foster iPad use by students. Some things were simple – a change of lecture slides from PowerPoint to Keynote. Some more radical things like the use of iPads in exams. We love our iPads and smartphones so inevitably iMovies made an entrance in assignment two. For some the leap into film was easy and exciting. For others a step learning curve – but overwhelmingly we all found that the iPad/smartphone technology was amazingly capable of helping us all to deliver watchable results. Suddenly we were all Spielbergs (I wanted to be Peter Greenaway) producing remarkable footage.
Interesting to read of the spread of the use of the technology into the mainstream.
So if they can film whole TV shows… What can we do? – let’s get out and start filming 😎