When you already have a incredibly popular experience what do you do? Let people experience your core offering in a differentiated form. The Grounds of Alexandria is about to offer A pop cafe as part of sculpture by the sea. Put me down for at least one coffee – brilliant idea bring two Sydney institutions together.
I clearly remember as a student at Ryde Catering College in the practice dinning room. One of the things we were taught was to ask customers if everything was OK – I have to admit over the years I have often thought about that instruction as countless waiters have asked me the same question. If everything is good the answer is easy but what should I say if things are less than perfect. Only once or twice have I answered truthfully and in one case in detail (yes it was that bad). So this cartoon really tickled my fancy. Maybe it shows my age 😉
What is the future of the restaurant experience? These two examples may map the binary nature of future experiences.
Firstly, the cheap no frills technology driven experience as characterised by San Fransisco restaurant Eatsa in this New York Times story.
Or is it the sensory overloaded experience of Ultraviolet restaurant in Shanghai.
Both examples provide insight into not only the changing nature of food/dining experiences but also the changing nature of work. Importantly in both examples is the role technology plays in the creation of the experience.
PS – what does Gen Y want in the restaurant experience
PPS – it is obvious that some of the above articles are currently doing the rounds of social media – here is one of the more interesting responses Automat eating.
PPPS – yet another article http://mobileworldcapital.com/the-future-of-restaurants-is-no-restaurant-startups-changing-the-way-we-eat/
Engaging all the senses is an important part of any experience. What then of food at Disneyland? Read this fantastic account by food critic Bill Addison of food and authenticity in the realm of hyper fantasy.
Tasmanian wineries are being encouraged to offer more than a simple tasting at the cellar door. Read how they need to embrace experiences. Offer more at the Cellar Door.
You just have to love themed Japanese cafes Check out the website Owl Cafe While it is possible to view such establishments as novel and at the extreme end of the experience economy they make for an interesting subject for analysis. The themes are very clear, the narrative assessable, the concept of a stage viewable in the presentation of the servicescape. The role of the staff as actors is easy to discern. All in all these are engaging in at a more meaningful level than just a bit of fun.
Movie trailer for Snacks the documentary that traces the Spanish food revolution.
Find out the story behind this plate – what is the food experience that it is specifically designed for?
Have a look at the full story here Food Experience
Have a look at Tim’s latest post on food and the experience economy
Back in the late 1990’s Pine and Gilmore released their book called “The Experience Economy: Work is Theatre and every business is a stage”. Well it looks like the idea of theatre has caught on with some restaurants embracing the notion of the ‘theatre of food’.
Check out how fast food chain Domino’s Pizza Australia has launched their very own theatre of food.
So how does the experience economy fit into this notion?
- Look at how they have themed the store to embrace the local community
- Engaging the senses by bringing back of house out the front with food on display as well as the pizza cutting. If you are going to have pride in fresh ingredients there is no point hiding it out the back….
- They are actively trying to engage your senses, they mention, sight, smell and sound – not all sense you would automatically assume from…
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Here is another fascinating Microadventre from Alastar Humphries. A foodie trip around London trying to tick of the whole alphabet of counties. The use of the alphabet provides a simple unifying theme that helps in creating the experience. And not a bivy bag in sight
V is for Vietnam
London is an international city; one of the world’s vital hubs. So is it possible to travel round the world without even crossing the M25? This is a journey round the world foods of London. Eating in one restaurant from a nation representing each letter of the alphabet. An A to Z of world food.