Experience sitting in this swimming pool – very 😎😎😎
interesting to look through my email feed each morning at what various consultants are talking about in relationship to the world of experiences. Two articles caught my eye this morning. Both relate directly to a tutorial exercise that seeks to understand the millennial generation persona and the how to create an experience that appeals.
The first article examines business opportunities give that millennials have shifted their spending favouring experiences over goods Read Here
The second article looks at one such business opportunity being developed by an Indian start up HeadOut – an app that facilitates the on demand purchasing of experiences Read Here
What is your favourite movie? Like to sing along to the songs. This article explores the concept of a singalong movie experiences. Read Here
Great initiative from National Parks – making Australian convict history of the old North Road an interactive experience.
Here is a good example of a commercial Microadventure
Watch as this street vendor in Istanbul turns a simple purchase of icecream into a memorial experience.
Find out about Icelandair’s buddy service Here
Good example of creating a valuable experience that helps differentiates the airline and provides that extra reason to visit Iceland.