interesting to look through my email feed each morning at what various consultants are talking about in relationship to the world of experiences. Two articles caught my eye this morning. Both relate directly to a tutorial exercise that seeks to understand the millennial generation persona and the how to create an experience that appeals.
The first article examines business opportunities give that millennials have shifted their spending favouring experiences over goods Read Here
The second article looks at one such business opportunity being developed by an Indian start up HeadOut – an app that facilitates the on demand purchasing of experiences Read Here