The focus of the first assignment has been to help build ‘experience capital’ that is personal experience of experiences. Just like financial capital – the more money you have the richer you are. Experience capital is like a bank of experience knowledge you can draw from.

We sent you out to experience a range of commercially offered experiences then analyse them drawing on the Pine & Gilmore theory being studied. This is an important task if in the future you are required to develop or improve services or experiences. It is an important component in service design thinking for example.

Here is a short video that explains the use of this type of concept.

And here is a copy of the worksheet they used to help organise the field notes ready for later analysis.