For some this is the future of retail- part shop, part experience.
Dali & Virtual Reality – what a fantastic experience.
Wonder what the predictions for the critical advances in the delivery of experiences will be in 2016? Read Here an interesting article that examines three areas of progress in managing experiences.
Here is an interesting article Read Here written by Babs Harrison, Managing director of Phoenix based consulting company Babs Harrison and Partners that discusses how the hotel industry faced with the distruption of the sharing economy can use the principles of the experience economy to create a competitive advantage. Beating Airbnb with the “Experience Economy” is worth reading.
It’s done. Assignment one is marked and you should be able to access your marks. (Note this only applies if you used turn it in)
Overall the assignments were okay- people visited a wide range of places and certainly had a mix of experiences.
the main areas of improvement that could be made were
read the theory – it seems a few had not read or understood even the basic ideas put forward by Pine & Gilmore – even fewer it appeared had read the Servicescape article.
Many in the blog post only described the three experiences separately rather than engage with the three as part of intergrated learning excursion.
you should now be well advanced designing your adventure using the service design thinking approach – again it is important yo demonstrate you have a deep understanding of the concept of ‘experience’
Here is an art gallery, Art in Island, in the Phillipines that encourages guests to experience the art by being interactive with the displays. Including taking those all important selfies.
Sometimes you hit absolute pay dirt. I showed this TED talk video to my MBA students as part of a class on the Hospitality industry and the importance of the built environment. Unlike most teaching videos I had not viewed the film before class – the link after all had only appeared in the email inbox a couple of hours before class. But the title suggested it directly related to the seminar topic. It was worth the risk.
Ole Scheeren is an amazing architect- a really amazing architect. The MBA students were enthralled.
BUT….. Why post the video here? Well this is possibly the best, most sophisticated example of just how Servicescapes or the built environment contribute to experiences – experiences on a grand scale. The experience of a city, of work, of home and finally leisure (watch the last built space – a leisure space – it is just do 😎😎😎😎). The building all tell a STORY – this is grand story telling – story telling at a monumental scale.
If you want to understand the importance of many of the concept that underpin this unit them spend 16 mins engaging with this video. Worthwhile!!!!
and leave a comment – would you like to go to the movies?
One of the great things about your own blog is that you can control your content. You can add things that you think are interesting. Here is such a post this link Read here is to a great article that talks about, in an informed manner, themed bars particularly in relationship to one particular drink – the pan galactic gargle blaster (if you don’t know Google it).
oh – this post is dedicated to the student that said he learnt nothing at all. 😂😂😂
Please post any questions about assignment 2 in the comments to this post.
remember to have a look at past posts for this assignment – there are ideas, student questions, parts of past assignments and feedback on a couple of versions of this task.
Why is understanding about customer experiences important in learning about business? Maybe this blog post by Ian Golding will help answer the question.