This short Korean video helps raise some interesting issues for students looking at the concepts of food experiences.

An easy starting point is what makes a food experience? From there it would be easy to look at, as is so often the case with high end eating or food as art, the morality of this type of eating when people are starving.

More interesting is the global nature of the video, Korean, found on FaceBook, featuring globally recognised chefssuch as Spain’s Ferrian Adria or Dutch Food designer Marije Vogelzang. The experience Economy identified by Pine and Gilmore was American centric but today largely driven by the Internet the nation state boundaries are being removed. For students maybe an important point is that the horizon has changed and so needs to their thinking. Globalisation is happening at a fascinating pace.

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