Reflecting back on student feedback is always an interesting experience – particularly the negative comments. One area that attracts criticism, unsurprisingly, are assignments. Particularly group assignments. It is often difficult working in groups, managing time and competing interests etc. The second assignment is no different. It can be difficult to make a coordinated time to plan and carry out a ‘microadventure’. So why persist?

The attached article The future of the customer experience is the experience goes a long way in explaining why the second assignment is what it is – it is a real world example of what is happening in industry.