Assignment one is all about a learning excursion. Simply getting out in a purposeful manner to look at a range of business offerings that have embraced the principles of the ‘experience’.

Interesting to read this advice from the consulting company IDEO.ORG.

“Analogous Inspiration

We’re always seeking inspiration, and a great way to get more is by looking for settings and ideas adjacent to what you’re working on. If you’re seeking a compelling way to arrange products or create a memorable customer experience, try exploring a shopping mall or a hotel. If you’re designing a service, think about the ones that are most vital in your life, even if they have nothing to do with what you’re delivering. It may seem counterintuitive at first, but these analogous experiences are often key to unlock inspiration. Getting out of your usual environment and into a new situation is always a great way to gain a fresh perspective and spur creative thinking.”