You just have to love themed Japanese cafes Check out the website Owl Cafe While it is possible to view such establishments as novel and at the extreme end of the experience economy they make for an interesting subject for analysis. The themes are very clear, the narrative assessable, the concept of a stage viewable in the presentation of the servicescape. The role of the staff as actors is easy to discern. All in all these are engaging in at a more meaningful level than just a bit of fun.