So the marks are out and we have a range of happy and unhappy student. Why the differences in marks you ask?
Here is the feedback from the marker.
“Generally a very high percentage of the cohort passed their group assignment for which you ought to be congratulated. Whilst many of you answered and underpinned the assignment question well (We had a fair amount of Distinctions and High Distinctions), a lot of you failed to satisfy the basic requirements of the assignment –this being in terms of
1. Writing & referencing protocol
2. Addressing main questions in the Learning Guide (LG)
3. Addressing key areas of the Marking Criteria.
Most importantly, your Micro Adventure needed to have a commercial potential – accordingly, your IMovie contents needed to make a ‘pitch to the viewers’ and this did not happen. You also needed to differentiate your concept from those available now – some of you just copied the ideas (we even had people going out for lunch or catching ferry from Parramatta to City – – – there is nothing unique about these examples as anyone can do that now).
When you refer to Pine & Gilmore or Bitner’s theory, concept and ideas, you must provide an in-text reference otherwise the work is deemed as plagiarism – – -majority of you failed the referencing protocol.
You had to ‘plan’ the adventure. The planning had to be logical and step-by-step mode within it. It needed to show a process with an envisaged end. It needed to be logical and methodical so that whilst reading, one could feel that something was happening – – – the ‘voice’ in your writing needed to portray this adventure to the reader.
Adventures are ‘challenging’ with a ‘degree of difficulty’ – – – it should not be as easy as catching public transport and getting to your destination – – -a lot of you did not present an ‘adventure’, instead you just re-packaged something which one can do on a normal day.
The LG asked you to ‘showcase’ their micro adventure. What this means is that the narrative in your IMovie needed to portray a sense of advertising – – – this was not apparent in many submissions.
You also had to critique your micro adventure. For this section, you needed to discuss ‘what you did right’ and ‘what you would change for the future’ to bring about improvements – – – this was not apparent in many submissions.
Some of the other key areas where improvement could be made are:
1. Use of Service Design Thinking Tools
2. Embracing the ‘spirit’ or rules of the adventure
3. Risk Management Plan (needed to have Controls, Risk Assessment, etc)
4. Make a case as to why adventure would be successful in Australian marketplace
5. Provide evidence of research (through in-text references)
6. Giving the ‘voice’ to the project narrative (e.g. come join us for the quickest adventure of your lifetime and do it regularly)
7. Identifying the ‘objectives’ of the project
8. Competent use of ‘experience economy’
9. Complementary explained visuals (Diagrams, mind-maps, concept plans, photos, video)
10. Organised and methodical planning documents
11. Detailed and specific explanations
12. Logical arrangement of sections (from start to end of adventure)
13. Provide evidence that a third party could easily replicate taking part in your adventure
14. Critique from each member”
From my perspective providing the overal quality assurance of the assignment I would echo the above plus add some blunt observations.
Start earlier. (In some cases much, much earlier)
READ THE QUESTION – do what is actually required.
THINK!!! – actually think for yourself & be proactive
Manage the group process. particularly time management.
Understand the theory and use it – it s not enough to use a bit of P&G in report. This is mostly badly done.
Research the concept of a microadventure.
use the service design thinking tools to actually design the experience drawing on the theory.
Be adventurious – step outside your comfort zone.
Worry less about the mark and more about the learning ( you will then earn the marks)
Actually critique your experience.
be confident and creative – in all aspects of the assignment.
i know that for some it was just an assignment – the instruction was however to create a transformational experience that was fun. If you didn’t have fun…..