As part of the second assignment you are asked to make an iMovie trailer. The idea behind this was to provide an opportunity to play with the iPads and help develop some new media skills.
But do businesses actual use this sort of technology in the market place. One company Arctic Adventure Tours does actual use these tools. Have a look at their website and find out about the different types of arctic experiences they offer. They are a great example of a company who are commercialising microadventure style experiences. Here is a taste with a sailing adventure.
Here is also the longer movie length version.