The focus of the unit has been on the experience economy – a concept identified by Pine & Gilmore in their book the Experience Economy. They argue that the world of work has changed and that businesses must understand and adapt to this change. As part of the change how we work has changed, work they suggest now is performed on a stage. While all this is interesting (well hopefully interesting) and fun to talk about in class what does it mean in the real world?

Have a look at this promotional video by Teleperformance – how are they positioning themselves? How does it relate to our class room discussions?