The textbook is boring. The ideas are easy. Servicescapes are boring. Is there anything worthwhile in this stupid unit. Have a look at this article about Disney. http://www.fastcompany.com/3044283/the-messy-business-of-reinventing-happiness#! Tell me what you think, leave a comment.
firstly I am sorry the marking has taken longer than expected. The markers have experienced a couple of technical issues. But they are aware that people are not just anxious to find out their mark but would like some feedback.
So some general feedback for students from the markers
1 They need to see some Blog sites for examples which contain photos as many of theirs have missed the mark on Blog design. As a communication exercise more effort was needed.
2 Every photo must be included in the writing to show experience rather than at the end unrelated to the text
3 In-text referencing needs vast improvement
4 Need to learn basic format of a report (cover page, title, appendix etc)
5 No explanation of what is happening in photos – – – just stuck-in
6 Lack of credible references – research skills need vast improvement
7 Was told to put worksheet in as appendix – – – hardly anyone did
8 Justification section was badly done – – – did not explain why that particular 3 experiences were chosen
9 Servicescape was hardly linked to Bitner and experience overall
10 Discussion was mostly descriptive rather than analytical
11 Hardly used P&G realms
12 Very little relating to theory (in-text) in worksheet
13 Proof reading needs attention
14 Role of “learning excursion” was hardly answered
15 Photos needed to show experience and exhilaration of sorts – – – – – many were just the opposite – – – – snaps just taken as afterthought
16 Some did not have credible evidence to back-up they actually did experience
17 results with those who worked hard and followed instructions and advice getting D or HD. Others got C and P’s.Some who did not follow assignment instructions failed
One of the key considerations in planning your microadventure was that it must show commercial potential. The assignment was designed for groups to take the theory of the experience economy and then using this understanding design and prototype an experience in the form of a microadventure.
Here is a video highlighting an existing company http://www.bloom-microventures.org operating in Vietnam that offers this type of product. Not satisfied with an interesting tourism experience watch the video and find out how Bloom micro ventures is using the idea for social development.
Lectures next week focus on work and the Experience Economy. A reoccurring theme is how the worker and industries are changing. Change often driven by two intertwined elements, technology and the shift from service delivery to experience delivery. The fitness industry is undergoing dynamic change as this article explains.
A central concept of the book the Experience Economy is that work is undergoing a fundamental shift. The follow video provides an interesting insight into this idea in the realm of professional services.
Professions that exist today are now under attack often from a combination of technology and the demands of the experience economy. How are you future proofing your career? What skills will you need? This is a topic we will explore in the lectures.
One of the important concepts to understand is themes. That unifying idea that provides the central structure to an experience. The power of a theme ( here ‘historically genteel’ expressed via tweed ) is witnessed in the growing popularity of Tweed Rides. Here London but they are also popular in a number of Australian cities.
Constanly amazed by Twitter. Just love how it can expand your horizons, into ducting you to new ideas.
This morning received a notification of a new follower – Dynamic Attractions. Nothing unusual there. But…
Checkout what this company does. They create experiences.
Have look at one of the imersive experience rides
Or maybe ride on of the roller coasters.
Check out the website and see what else they create.
Is this the most famous pedestrian crossing in the world?
The crossing is so famous that it has its own webcam where you can watch people reenact the famous Beatles album cover. http://www.abbeyroad.com/Crossing
But Google have just taken the Abbey Road experience to a new level with the release of a virtual tour of the famous Abbey Road music studios.
The potential of this type of virtual tourism is amazing. What are all those places you would love to see, particularly the secret world behind the scenes?
Start your tour via the link below. Welcome to an exciting part of the future of experiences.
So you have finished the text and looking for a little deeper insight into the subject.
Maybe this link will help – there is 200 videos that address the broad concept of the experience economy. Starting with this