Hahn Superdry beer has a new advertising campaign.


Given the focus of the unit the advert is interesting in its approach valuing the concept of “collecting experiences” – a concept that forms the base of the first assessment where building experience capital is the aim. The similarity between the experiences sought in the advert and the second assignment Microadventure is clear. Even Tim will be happy to know that part of the campaign was filmed in Vietnam. ( a great place to collect some amazing experiences). Here is another clip.

Maybe Hahn Superdry should be the offical beer of the unit. 😉