One of the areas that I find fasinating about the experience economy is how increasingly business sell a ‘lifestyle’. Goods and services are packaged together across a range of traditional product/services areas to create a series of experiences themed across a differentiated brand. Pine and Gilmore offer brands such as Harley Davidson as prime examples.

But there are numerious others
In Amsterdam there is this example


Here interior design, art, hospitality & retail all combine to offer a themed and branded ‘experience’.

In Sydney we see a similar business mix with koskela in Alexandria.


In the future what mix of existing goods and services will be packaged into branded lifestyle experiences venues?