In class we have often talked about creating and selling experiences. Currently their is a fantastic advert for the 2015 Rigby World Cup currently being used on FaceBook. (Interestingly the privacy settings for the post prevented it being reposted on this blog πŸ˜” but it is on YouTube 😊)

Try also looking at the web site

So enjoy the experience..

Watch the video – How many of the elements of the experience economy can you identified addressed in the video?


What of other codes? What are they doing to improve the experience? Look at this addition to a stadium experience? How would this improve game day?

What is the future of the sporting experience? How important are elements like hospitality?