In class we have often talked about creating and selling experiences. Currently their is a fantastic advert for the 2015 Rigby World Cup currently being used on FaceBook. (Interestingly the privacy settings for the post prevented it being reposted on this blog πŸ˜” but it is on YouTube 😊)

Try also looking at the web site http://hospitality.rugbyworldcup.com

So enjoy the experience..

Watch the video – How many of the elements of the experience economy can you identified addressed in the video?

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What of other codes? What are they doing to improve the experience? Look at this addition to a stadium experience? How would this improve game day?

What is the future of the sporting experience? How important are elements like hospitality?

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