Had dinner in a local pub last night. A chalk board out the front proudly announced a new chef and revised menu. What another new chef? This pub must have had 6 or so new chefs in the last 12 months. Anyway…

Not just a new chef but they have had the interior designers in to create/revamp the dinning room. This started me thinking about Servicescapes. As you should be aware by now a major component of the unit is looking at Servicescapes and their contribution to the overall experience. How does the physical environment set the scene for the experience? What and how does the form and function of the Servicescape contibute. How does it help scape the guest employee interaction?

So what do you think? Does this work? How? Why?