How do you make sushi that little more interesting? How do you promote a new tablet in a market currently dominated by the Ipad? How do you attract positive media attention and position your company in a favourable light? Maybe to design and deliver an amazing experience might be the answer. Have a look at what Toshiba did – Sushi on a Roller Coaster. This is one very clever promotion. The lead up social media generated significant anticipation and targeted interest as these examples show.

Concrete Playground article