Ok – I know that assignment one is not even finished (it is started isn’t it?) but this blog post may help contextualise aspects of assignment two.
You have to l ❤️ve the wisdom of the Internet.
Good luck with the assignment.
Had dinner in a local pub last night. A chalk board out the front proudly announced a new chef and revised menu. What another new chef? This pub must have had 6 or so new chefs in the last 12 months. Anyway…
Not just a new chef but they have had the interior designers in to create/revamp the dinning room. This started me thinking about Servicescapes. As you should be aware by now a major component of the unit is looking at Servicescapes and their contribution to the overall experience. How does the physical environment set the scene for the experience? What and how does the form and function of the Servicescape contibute. How does it help scape the guest employee interaction?
So what do you think? Does this work? How? Why?
Need some help understanding the textbook
So you have been out and about experiencing experiences.
Building that ‘experience capital’. The ability to identify, deconstruct, analyse and reflect upon experiences is an important part of the learning in the unit. Pine and Glilmore use the Learning Excursion concept in their consulting business to encourage clients to investigate the concepts and practices of firms operating in the experience economy. They even published the following booklet explaining the concept and providing a set of tools for would be excursionests.
The notion of a planned, well researched excursion should not detract from participants to have fun engaging in a range of experience activities.
So what are you planning to investigate? The requirements of visiting different types of establishments provide some guidance but I still want you to engage with researching the possibilities.
So coffee – maybe visit the Grounds in Alexandria and say Hi to Kevin Bacon.
Or maybe you need some meat for a BBQ – no better butcher than Victor Churchill’s for a couple of chops and some snags.
There are hundreds of other experiences out there – not just in Sydney but all round the world.
An Air Safety video?
Maybe a drink?
Plenty to do – oh and don’t forget that ebook reading experience – I really do expect you to read the text, and use the concepts 😱
You maybe interested in who and where else the concept of learning excursions to understand the experience economy is used. Maybe I should have developed an app for you.
Interesting article on the importance of Adventure in experiences.
Even Lonely Planet is getting in on the act and suggesting people do a little exploring close to home.
So after a little bit of an introduction it was down to business (do we really only have 5 weeks to get through all this stuff) – outline of the unit done, the blended learning approach explained and a to-do list posted.
Fair bit to get organised just to get started. And judging by the data reports from vUWS, the blog and Twitter it is a slow start for most (it’s only 5 weeks 😱). Only have about 1/3 of the requested selfies.
So down to theory – we had a quick lecture covering the general concept of the Experience Economy with a couple of stories as examples to start your thinking. I would now be reading the Pine & Gilmore article (see vUWS) and start on the text.
Also plenty of videos help explain the concept – like this one.
Ah the first assignment – when is it due? WHEN!!!!!
So we looked at the concept of a planned, researched “Learning Excursion” and started the student teams.
Planning for this assignment should be started.
We mentioned the second assignment – the micro-adventure – plenty of work to be done here 😁
So plenty to be doing.