This is all we were given…. And told to be there at 4pm.

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Somewhere in HCM City.

When the cab pulled from the outside it does not stand out. Drab in contrast to the brightly lit operations either side.

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Then the detail starts to emerge. Fantastic detail.

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Finally the name jumps out.

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Walking past a pair of gargoyles you enter a fantasyland- it looks like you have landed on the set of a Harry Potter movie.

This place is straight from the pages of the experience economy – you are transported to a town in somewhereland. Familiar, hmm maybe but not quite. A world apart, a step away.  Places within a place. Each similar but different. Play area for children, private rooms, a movie theatre, a veranda bar, secret nooks all tied together by the theme. This is a place that will be an example in service and experience for years to come.
Impressive yes – Tim photographed seemingly every inch and had these spliced together using the iPad and iMovies within 1/2 an hour.

So what did this magical somewhereland look like? Here is a montage to whet the appetite.

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This is a story to develop and delve into more deeply adding a sense of analysis. But it is late💤

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