One of the topics that we addressed in the first lecture was the concept that experiences should aim to engage the five senses. I gave the examples of how different colours and music can impact on the experience. How a simple thing as changing the type of music played in the background can have an amazing effect on the customer’s experience.
In the attached link Industry consultant Zhecho Dobrev explores this idea in a little more depth. His ideas also help demonstrate that even simple ideas such “engage the senses” are in practice far more complex than they first seem.
Also take time to watch the embedded video.
Here is another article by Zhecho that provides an interesting insight into how this engagement is translated into practice with food and the cinema experience.
If you find Zhecho’s ideas interesting it might be worth following him on Twitter.